Effective Communication Strategy: Modes of Expression

Effective Communication Strategy: Tips for Succcess
Team

Modes of Expression: Address all Senses Creatively

Make brand name known

Identify distinctive words

Concentrate key content into one sentence

Formulate additional short statements

Identify the most relevant number

Select a letter, syllable or symbol

Select appropriate font, size and contrast

Choose an effective page format

Use brand colour

Optimize rows and columns

Make diagrams crystal-clear

Use suitable and consistent images

Find appropriate objects

Concept	Modes of Expression	Channels
Capitalize on opportunities	Build the brand	Start a dialogue